About ELG Business

  • Thank you Katherine for sharing some very important & very helpful information. This is what I really needed to hear at this time in my business venture. I can’t thank you enough for the time & energy you put into helping others. You rock!!
    Thank you
    thank you
    thank you,
    Heather

    I put up ELG Business in response to the members of Excellent Living Guide.  I started the original ELG in 2005 as a creative outlet (and also to show off the famous Fast Guide To Making Bath Bombs, my first foray into instructional writing.)  From there, I wrote two more ebooks teaching beginners to make their own bath and body products.

    My website attracted a lot more than beginners; it also attracted people who were incredibly gifted in making artisan cosmetics, perfume, and bath and body products.

    Since the original ELG was meant to be my hobby, I kept it separate from my career as a marketing consultant and catalog-style copywriter.  I figured people on my email lists were more interested in making products, not sales and marketing, but…

    I was completely wrong.

    I put up one little article about selling, and I got a ton of email about it.

    That was when the light finally dawned on me; a lot of people were interested in building real businesses creating their own luxury products.  To support my readers, I created the first paper, “What It Takes,” which became the first installment of my free cosmetic business success course.  In this paper, you can read a lot more about my experience working in the luxury bath and body business, so I won’t get into it here.

    ELG Business marries the two halves of my life together: luxury products and sales-n-marketing.  In a way, I suppose it was inevitable, given some of my childhood experiences with fantasy advertising and brand creation.

    Through this website, I hope to provide more practical, valuable information to those serious about creating real brands and real businesses with their products.  While my current consultingschedule is completely full, due to the number of businesses on retainer, I am planning papers, articles, and courses on some vital topics.

    I hate to make this claim…

    But you probably won’t find what I teach anywhere else.  Saying this sounds so hypey.  “Exclusive content!!!  Join my list or risk LOSING OUT FOREVER!!!”  Blah.  I hate that stuff.  Life’s too short, and I don’t want to be known as “that kind” of person, you know?

    But this particular claim happens to be true because it is my field. I have spent more than ten years (should I feel old or wise?) developing very specific abilities. These skills help people market their bath & body / perfume, lifestyle, health, art, and entertainment businesses.  This is a wide category, but they all share a certain set of challenges not found anywhere else.

    As far as I know, I’m the only one to identify and pinpoint these specific issues.

    Anyway, I hope you learn stuff from this site.  If you’re interested, the best way to familiarize yourself with my style, material, and philosophy is to join the list and take the free course, if you haven’t already.

    Also, feel free to email me and tell me about your own business challenges.  They will help me with my posts and papers.

    Make stuff and prosper!

    - Katherine