Author Archive

  • What will help new bath & body / perfume businesses most in 2012?

    What will help new bath & body / perfume businesses most in 2012?

    January 10th, 2012 | Articles, Latest | Katherine | No Comments

    This is an email I recently sent out to my ELG Business list.  I got such a good response from it that I thought I’d post it here, slightly edited (no more run-ons!) It was fueled by a phone call from a subscriber, my own experiences on Etsy, and my clients’ challenges for this new [...]

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  • 10 Ways To Successful Selling On Etsy

    10 Ways To Successful Selling On Etsy

    November 10th, 2009 | Blog, Latest | Katherine | No Comments

    Since a lot of people have — or want to start — shops on Etsy, I thought I’d link to this fun, but informative post about Etsy selling common sense and etiquette.  Though the information is nothing you can’t figure out on your own, I like this because it focuses on Etsy’s point of differentiation [...]

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  • Sometimes, you just have to fight.

    Sometimes, you just have to fight.

    October 25th, 2009 | Latest | Katherine | 10 Comments

    A couple days ago, I noticed that someone had left not one, but two nasty comments on this blog.  I didn’t allow the comments because I didn’t think my readers would be well-served by them — they were nothing but negativity, with no constructive criticism. I got to wondering, “Why would someone take the time [...]

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  • The road to success?

    The road to success?

    August 17th, 2009 | Blog | Katherine | No Comments

    “The road to success” is a common metaphor, but a flawed one. It implies that all you have to do is travel this mythical road, “stick it out” through rough terrain with brute force, and you’ll get there eventually. “The key to success” is also flawed; it makes people believe that there is just *one* [...]

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  • More than just a silver lining

    More than just a silver lining

    August 9th, 2009 | Blog | Katherine | 2 Comments

    Well, friends, today I am sick.  It’s just a little cold, but I usually feel so good that my attitude is the same as if I had gotten bronchitis.  But this morning, I was forcing down exactly 350 calories of breakfast even though I had absolutely no appetite, and I got hit with the Obvious [...]

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  • Poll! Your business goals and aspirations…?

    Poll! Your business goals and aspirations…?

    August 4th, 2009 | Poll | Katherine | 4 Comments

    What kind of business owner are you? Content to stay a cozy “cottage business” selling on the weekends, or do you dream of eventually toppling Origins’ reign in the shopping mall? Take the poll and let me know where you want to go with your business — it will give me ideas for more articles. [...]

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  • Lessons to learn from Design Within Reach

    Lessons to learn from Design Within Reach

    July 31st, 2009 | Articles | Katherine | No Comments

    This was a message sent out to my list that got really good feedback, so I reposted it here for everyone to read. Yesterday was a cold, sort of wet day — not good for an active toddler!  We strolled around downtown and went in different stores to pass the time.  One of these stores [...]

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  • The Most Valuable Skill To Have…

    The Most Valuable Skill To Have…

    July 31st, 2009 | Articles | Katherine | No Comments

    This is a revised version of the original article on Excellent Living Guide. What is the #1 skill you need to run a successful bath and body business? Without this most valuable skill, all businesses are doomed to fail. With this skill, though, your chances for success are astronomically improved. This skill is at the [...]

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  • The “Secret” Selling Article

    The “Secret” Selling Article

    July 31st, 2009 | Articles, Latest | Katherine | No Comments

    Note: This is a reprint of the “secret” article on Excellent Living Guide.  Obviously, I have my own site for business stuff, so it’s not a secret anymore. Want to sell your own line of bath and body products? That’s what this section is all about, but it’s kind of a secret. I don’t publicize [...]

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  • Who this website is for…

    Who this website is for…

    July 29th, 2009 | Navigation | Katherine | No Comments

    Seen this page before?  Then take the latest poll or read the latest article. If you want to sell your own line of: Perfume Bath and body / toiletry products Home fragrance Mineral makeup Spa products Hair care / salon products Even anti-aging treatments You should read this website; it contains some of the most [...]

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