ELG Business

Sales, marketing, values, and brand-building for creators of artisan cosmetics and scented products.
Blog Department

10 Ways To Successful Selling On Etsy

November 10th, 2009 by Katherine | No Comments

10 Ways To Successful Selling On Etsy

Since a lot of people have — or want to start — shops on Etsy, I thought I’d link to this fun, but informative post about Etsy selling common sense and etiquette.  Though the information is nothing you can’t figure out on your own, I like this because it focuses on Etsy’s point of differentiation [...]

Tags: Blog · Latest


The road to success?

August 17th, 2009 by Katherine | No Comments

The road to success?

“The road to success” is a common metaphor, but a flawed one. It implies that all you have to do is travel this mythical road, “stick it out” through rough terrain with brute force, and you’ll get there eventually. “The key to success” is also flawed; it makes people believe that there is [...]

Tags: Blog


More than just a silver lining

August 9th, 2009 by Katherine | 2 Comments

More than just a silver lining

Well, friends, today I am sick.  It’s just a little cold, but I usually feel so good that my attitude is the same as if I had gotten bronchitis.  But this morning, I was forcing down exactly 350 calories of breakfast even though I had absolutely no appetite, and I got hit with the Obvious [...]

Tags: Blog