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	<title>ELG Business &#187; Navigation</title>
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	<link>http://www.elgbusiness.com</link>
	<description>Sales, marketing, values, and brand-building for creators of artisan products.</description>
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		<title>Who this website is for&#8230;</title>
		<link>http://www.elgbusiness.com/2009/07/is-this-for-you/</link>
		<comments>http://www.elgbusiness.com/2009/07/is-this-for-you/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 03:12:08 +0000</pubDate>
		<dc:creator>Katherine</dc:creator>
				<category><![CDATA[Navigation]]></category>

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		<description><![CDATA[Seen this page before?  Then take the latest poll or read the latest article. If you want to sell your own line of: Perfume Bath and body / toiletry products Home fragrance Mineral makeup Spa products Hair care / salon products Even anti-aging treatments You should read this website; it contains some of the most [...]]]></description>
			<content:encoded><![CDATA[<p><em>Seen this page before?  Then <a href="http://www.elgbusiness.com/2009/08/poll-your-business-goals-and-aspirations/">take the latest poll</a></em> or read the <a href="http://www.elgbusiness.com/category/articles/">latest article.</a></p>
<p>If you want to sell your own line of:</p>
<ul>
<li>Perfume</li>
<li>Bath and body / toiletry products</li>
<li>Home fragrance</li>
<li>Mineral makeup</li>
<li>Spa products</li>
<li>Hair care / salon products</li>
<li>Even anti-aging treatments</li>
</ul>
<p>You should read this website; it contains some of the most practical, usable information you&#8217;ll ever find about marketing, selling, and building your own brand of boutique products.</p>
<p>Due to tough economic times, more people than ever before are interested in selling their handmade products.  They dream of turning their hobby into a business, or taking their &#8220;hobby business&#8221; further.  But only a few dare to imagine turning their tiny operation into a true boutique brand.</p>
<p>This website is for those adventurous and ambitious leaders in products, who want to be the next Fresh&#8230; or the next Voluspa, or Kai, or Diptyque, or Archipelago&#8230;  If that describes you, and you&#8230;</p>
<p>- are willing to invest everything you&#8217;ve got into getting there</p>
<p>- know that there are no guarantees in life</p>
<p>- think that the journey will be worth it, even if your success isn&#8217;t guaranteed</p>
<p>&#8230;then this website is for you.</p>
<h3>Note: this takes investment, even if it&#8217;s not money.</h3>
<p>On this site, you will find white papers, articles, posts, and video presentations on building your artisan cosmetics and scented products business.  Most of the information doesn&#8217;t cost any money, but <strong>none of it is free.</strong> There might not be any charge, but you will still make an investment with your time, energy, emotions, and thought&#8230; resources that are more precious than money.  (You&#8217;ll learn more about that in<a href="http://www.elgbusiness.com/free-course/" target="_blank"> Success Paper #4, &#8220;Invest In Yourself.&#8221;</a>)</p>
<p>The good news is, there is no better investment than your own business education, if you are a serious player.</p>
<h3>Where to start.</h3>
<p>I strongly suggest &#8211; no, absolutely insist &#8211; that you start with <a href="http://www.elgbusiness.com/free-course/" target="_blank">my no-cost course</a> about achieving success with your business.  It is a series of four PDFs that are useful not just to people in a cosmetic business, but, as one reader noted, for <em>anyone</em> who wants to achieve <em>anything</em>.  These papers have gotten an overwhelming positive response from readers, and there is no monetary investment for you, only your time.</p>
<blockquote><p><em>&#8220;Hey Katherine!<br />
&#8220;Listen&#8230;.first off, I want to thank you very much for your helpful hints and tips,<br />
motivation and encouragement.  I love your website and love receiving your<br />
emails and pdf documents&#8230;</em></p>
<p><em>&#8220;&#8230;You may not remember me, but you mentioned a quick story I shared with<br />
you about the ladies at LUSH grinning when they saw me coming because<br />
I was coming into the store.  I appreciate your mentioning me in your newsletter<br />
once way back.</em></p>
<p><em>&#8220;Keep up your good quality down-to-earth writing.  I always feel like I&#8217;m talking<br />
to a girlfriend or getting advice from a girlfriend trying to break into this business.</em></p>
<p><em>&#8220;Thank you for being there for us home-girl.  (I live in (city withheld), IL)</em></p>
<p><em>&#8220;Take care!<br />
Love,<br />
Jenni Johnson&#8221;</em></p>
</blockquote>
<h3>Why it&#8217;s &#8220;free.&#8221;</h3>
<p>Writing these papers cost me considerable time, effort, and money, because I have invested thousands of dollars in my own success education, but I chose to make it available at no cost to you for a few important reasons.</p>
<ol>
<li>It started as a gift to my list members and friends, who give me the &#8220;currency&#8221; most favored by writers: feedback and fan mail.</li>
<li>It&#8217;s a way for you to evaluate my ideas and teaching methods.  In the future, I may recommend courses, books, and reports that do cost money.  If you like my style, chances are, other people&#8217;s products I stamp with my approval will work for you.</li>
</ol>
<h3><a href="http://www.elgbusiness.com/free-course/">Download the papers here.</a></h3>
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